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1. Castle, S. and Bebek, G. (2017) Any publicity is good publicity? Nike's controversial campaigns and management of celebrities. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 87-96.
2. Bebek, G., Castle, S. and Kipnis, E. (2017) If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 20-28.
3. Samra, B., Castle, S. and Bebek, G. (2017) ‘We don't do walking away’. In: Chadwick, S., Arthur, D. and Beech, J. (eds.) International Cases in the Business of Sport. 2nd ed. Oxford: Routledge. pp. 218-233.