Understanding Labour’s ingenious campaign strategy on Facebook

Walsh, M. (2017) Understanding Labour’s ingenious campaign strategy on Facebook. British Politics and Policy Blog. 10/11/2017

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Item Type:	Article
Abstract:	The 2017 election saw a stronger than foreseen performance by the Labour Party. Using a quantitative approach the article explains how Labour’s Facebook success played out, heralding the party’s overall campaign performance. GE2017 was a numbers game: by achieving very high levels of organic reach, Labour managed to target undecided voters in marginal constituencies, energise voters who had drifted away from the party, and mobilise the young.
Subjects:	J Political Science > JF Political institutions (General) > JF1338 Public administration > JF2112 Political marketing
Creators:	Walsh, Matt
Funders or Sponsors:	London School of Economics (LSE)
Publisher:	London School of Economics and Political Science
Faculties, Divisions and Institutes:	Faculties > Faculty of Arts, Science & Technology > Journalism, Media & Performance
Date:	10 November 2017
Date Type:	Published Online
Journal or Publication Title:	British Politics and Policy Blog
Volume:	10/11/2017
Language:	English
Status:	Published / Disseminated
Refereed:	No
URI:	http://nectar.northampton.ac.uk/id/eprint/9994

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