Northampton Electronic Collection of Theses and Research

Luxury Start-Ups

Sethna, Z. and Fakoussa, R. (2023) Luxury Start-Ups. In: Studente, S. and Cattaneo, E. (eds.) Contemporary Issues in Luxury Brand Management :. Routledge.

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Sethna_Fakoussa_Routledge_2023_Luxury_Start_ups
Sethna_Fakoussa_Routledge_2023_Luxury_Start_ups.pdf - Accepted Version
Information
Abstract:
More and more luxury brands are recognizing the innovation of startups and even acquiring them for their technology and for future growth. This is all in an environment where rising affluence and mobile connectivity have created an epic shift towards more varied, complex, individualized, and meaningful forms of luxury consumption. Many entrepreneurs have risen to the challenge with their startups and their enterprises bringing fresh ideas and innovations to market. This chapter focuses on the issues that face entrepreneurs serving the luxury sector. In each section we have started by briefly outlining some theoretical constructs before we provide you with examples of the application of theory through various case studies.
Creators:
Sethna, Z. and Fakoussa, R.
Editors:
Studente, S. and Cattaneo, E.
Publisher:
Routledge
Faculties, Divisions and Institutes:
Faculties > Faculty of Business & Law > Marketing and Entrepreneurship
Date:
31 March 2023
Date Type:
Publication
Title of Book:
Contemporary Issues in Luxury Brand Management :
Language:
English
ISBN:
9780367859305
Status:
Published / Disseminated
Refereed:
Yes
Related URLs:
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