Sethna, Z. and Fakoussa, R. (2023) Luxury Start-Ups. In: Studente, S. and Cattaneo, E. (eds.) Contemporary Issues in Luxury Brand Management :. Routledge.
| Item Type: | Book Section |
|---|---|
| Abstract: | More and more luxury brands are recognizing the innovation of startups and even acquiring them for their technology and for future growth. This is all in an environment where rising affluence and mobile connectivity have created an epic shift towards more varied, complex, individualized, and meaningful forms of luxury consumption. Many entrepreneurs have risen to the challenge with their startups and their enterprises bringing fresh ideas and innovations to market. This chapter focuses on the issues that face entrepreneurs serving the luxury sector. In each section we have started by briefly outlining some theoretical constructs before we provide you with examples of the application of theory through various case studies. |
| Creators: | Sethna, Zubin and Fakoussa, Rebecca |
| Editors: | Studente, Sylvie and Cattaneo, Eleonora |
| Publisher: | Routledge |
| Faculties, Divisions and Institutes: | Faculties > Faculty of Business & Law > Marketing and Entrepreneurship |
| Date: | 31 March 2023 |
| Date Type: | Publication |
| Title of Book: | Contemporary Issues in Luxury Brand Management : |
| Language: | English |
| ISBN: | 9780367859305 |
| Status: | Published / Disseminated |
| Refereed: | Yes |
| Related URLs: | |
| URI: | http://nectar.northampton.ac.uk/id/eprint/18705 |
Actions (login required)
 |
Edit Item |
Altmetric
Altmetric