Northampton Electronic Collection of Theses and Research

How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship

Mortimer, K. and Laurie, S. P. (2019) How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship. Journal of Marketing Management. , pp. 1-22. 0267-257X.

10584:23442
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Kathleen_Mortimer_Sally_Laurie_Taylor_Francis_2019_How_to_achieve_true_integration_the_impact.pdf - Accepted Version
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